About Lipsy Pixie Lott

The Lipsy company chose Pixie Lott as their new face to advertise her own range of clothes. BANK Fashion are a huge supplier of Lipsy clothing and wanted to re-create the Lipsy Pixie Lott campaign to fit in to their brand. My task was to take the campaign and make it sit well on BANKS website which wasn't an easy task. In all honesty I found Lipsys online presence a bit dark and dated at the time however, this has since been re-designed. In keeping within the brand guidelines of both

companies, I managed to convince my Creative Director to go along with an idea I had. The focus of the campaign was clearly Pixie Lott and the products. I decided to set the theme around a girls notebook or bedroom. As my timescale was so short, rather than spending a whole day on illustration, I improvised by using a brush which worked really well. Everything in the design was completed by hand. I'm pleased to say that the campaign was an all out success and sales rocketed.

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