About Bank Xmas Outfits project

Bank Fashion campaign for both male and female Christmas outfits. My task was to create a digital campaign to get customers to the highlighted page on the Bank site. To do this I created a mini site which displayed the models, chosen by the marketing department, wearing different outfits. I then highlighted each item with an option to click and add to shopping cart. The micro site used a simple interaction feature which would highlight the models in colour from black and white when the user hovered over the chosen model. Usability played a huge part as this was built in to Banks main site. It had to be clear and engaging enough not to let the user get lost or confused with the rest of the sites interface.

This was done by keeping it very clean and simple and always allowing the user to navigate with ease by keeping other outfits in full display at all times. I also came up with concepts to take this into a more in-depth application by allowing a full screen mode. We decided against this as marketing wanted the rest of the sites interface to remain in site. The I phone application concept was great as it allowed the user to navigate simply. As an example, the user would start with a full view of all the models. Once a model was selected they could slide up to go back to all models view, slide right to view next model or slide down to view the individual items the model was wearing. A truly genius and yet simple application

View all work