2006 Fisherman's Friend
3-some Add Campaign 4 Designs across different media types

Fishermans Friend / The University of Bolton 2nd year project

Half way through my second year of graphic design at the University of Bolton in our core module Advertising and brand awareness we were given a brief to complete 4 designs across different media types of advertising.
The brief was to create an advertisement for Fisherman's friend. There was a strict requirement to incorporate 3 core parts, firstly it had to relate to Fishermens friend, secondly it had to relate to a particular audience of our choice, mine being extreme sports and thirdly to choose a famous designer's style to influence your designs. The designer I chose was Scott Hansen, who appealed to me as he has a mixed style which combines both Retro and Contemporary elements, his work is extremely eye catching and looks amazing. Once I got my head around the whole thing I really enjoyed the challenge.

FISHERMAN'S FRIEND BRIEF
Produce 4 Designs for an advertising campaign in a style of your chosen designer with a target audience of your own choice to promote Fisherman's Friends lozenges.